Marketing Specialist

• Own the marketing calendar: what goes out, where, and when.
• Write and publish in Arabic and English: case studies, blog posts, website copy, landing pages.
• Run the social accounts, LinkedIn first, and make a company with real work to show look like one.
• Do the SEO work that matters: the words buyers actually search, pages that answer them, and the technical items the site already supports.
• Send what goes out by email: announcements, a newsletter worth opening, sequences that support the pipeline.
• Read GA4 and the site's own analytics, and report what changed in plain language once a month.
• Brief the designer for visuals, and the engineers for anything the site itself needs.
• Feed the business developer qualified attention, and take the feedback on lead quality without defending the campaign.
• Keep the brand consistent: voice, visuals, both languages, every channel.

• Three or more years in marketing, with real ownership of at least three channels.
• You write well in both Arabic and English: written, not translated.
• Comfortable in GA4 or an equivalent, and honest about what the numbers say.
• You can publish without waiting to be told what to publish.
• Clear written and spoken English.
• Work you actually made, and can show: posts, pages, campaigns, sequences.

• B2B or software marketing.
• Paid social or Google Ads, run with your own hands.
• German.
• Basic design literacy: Figma, Canva, enough to lay out a post.
• Video or short-form content.
• HubSpot, Mailchimp, Brevo or a similar marketing tool.

• The first marketing seat, with the calendar and the channels yours to set.
• Products and case studies genuinely worth writing about, in two markets.
• A designer and an engineering team to build what you brief, rather than a template you fight.
• Founders who approve a campaign in a conversation, not a committee.
• Reports to a founder.

You would work directly with the founders, beside a business developer hired at the same time; marketing and sales are two people here, which makes the feedback loop on lead quality a conversation rather than a report. There is a designer for the visual side, and an engineering team that owns the website you will be publishing into.

Four steps, usually inside three weeks. An informal call, then a conversation about work you have already published, in both languages, if you have it. A short written exercise on a real page of ours, paid, never a speculative campaign. A decision within a week of the last conversation.